An accounting firm that also builds software
Daybook (Private) Limited is an accounting and financial services firm based in Lahore, established in 2019. We act as the outsourced finance function for growing businesses: books accurate, filings on time, numbers ready for decisions.
Who we are
Our work runs from day to day bookkeeping and payroll through to tax filing, corporate compliance and CFO level advisory. Clients engage us either to build a finance function from scratch or to take over one that has outgrown spreadsheets and part time help.
Along the way we kept hitting the same gaps in the tools our clients used. So we built Daybook ERP: accounting and operations software with Pakistani tax rules and FBR digital invoicing built in. Today Daybook has two sides that support each other: services for businesses that want an expert team, and software for businesses that want to run their own books.
Mission
To give growing businesses accurate books, clean compliance and decision ready numbers, without the cost and complexity of a full in house finance department.
Vision
To be the finance partner of choice for Pakistan's SME and e-commerce sector, and to carry that same standard of service to clients across the region.
Our values
- Accuracy before speed
- Compliance first
- Confidentiality
- Practical advice
- Continuity
Leadership
Belawal Latif
Over ten years in accounting, taxation and financial management, built on a foundation in external audit with an international network firm. He has served as group financial controller and finance manager for technology and e-commerce businesses, leads fractional CFO and client engagements, and sets the firm's technical positions on taxation and reporting.
+92 303 419 2040 | belawal@daybook.com.pk
Belawal on LinkedIn
Sajawal Latif
Over thirteen years of experience across accounting, audit and financial management. He oversees service delivery and technical quality review across client engagements, and is responsible for reporting standards, audit readiness and internal quality control at the firm.
Belawal's career
- Chief Executive Officer, Daybook (Private) LimitedJuly 2019 to presentLeading an accounting, tax and advisory firm, and building Daybook ERP.
- Fractional CFO, Fashionholic and Zarposh GroupDec 2024 to presentFinancial strategy, Odoo ERP implementation, tax compliance and SOPs for fashion brands on LAAM.
- Founding Member and Group Financial Controller, LAAM TechnologiesOct 2021 to Nov 2024Built finance and global e-commerce export infrastructure across the USA and UAE.
- Senior Finance Manager, GrocerAppJan 2020 to Oct 2021SAP implementation, financial reporting and expansion for a grocery delivery platform.
- Audit Manager, Morison GlobalMay 2015 to May 2019Audit, tax compliance and advisory for a range of clients across Pakistan.
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